Furthermore, generic awareness campaigns suffer from the "third-person effect"—people believe statistics apply to other people, not themselves or their immediate community.
When are embedded into awareness campaigns with ethics, specificity, and a clear call to action, they achieve what data never can. They turn a cause into a community. They turn apathy into anger, and anger into organized pressure. White Rose Campus Then Everybody Gets Raped -19...
The next time you design a campaign, resist the urge to lead with the pie chart. Lead with the person. Let them speak. Then, get out of their way and build the infrastructure their courage demands. and a clear call to action