The Lucky Bunny By Covert Japan And Starring Misa May 2026

Fans have already begun cosplaying as Misa’s character at conventions in Tokyo and São Paulo. Fan theories abound regarding the "Curse of the Lucky Bunny"—several early buyers reported strange bursts of good luck after wearing the jacket (finding money, passing exams) followed by minor inconveniences (losing keys, missing trains), perfectly mirroring the short film’s plot.

For the uninitiated, this collaboration is not merely a hoodie or a graphic tee. It is a narrative. It is a character study. It is, quite possibly, the most coveted piece of neo-Tokyo streetwear of the decade. To understand the seismic impact of The Lucky Bunny , you must first understand the brand. Covert Japan is not your average streetwear label. Founded in the underground districts of Shibuya, the brand has built a reputation for anonymity and mystique. They do not advertise on billboards. They do not send PR packages to every influencer. Instead, they rely on urban legends. the lucky bunny by covert japan and starring misa

The garment is heavy. The price is heavy. The lore is heavier. Fans have already begun cosplaying as Misa’s character

Why Misa? According to a rare interview with Covert Japan’s creative director (published on a now-deleted Substack), Misa embodies the "Lucky Bunny" archetype: Resilient, elusive, and deceptively powerful. It is a narrative