Nuria Millán (NM): (Laughs) It’s flattering, but also a responsibility. “Best lifestyle” isn’t about a private jet or a front-row seat. It’s about the connection between the lifestyle you lead and the entertainment you consume. For example, the best entertainment this year isn’t just a film or a concert—it’s a dinner where the chef performs, or a hotel lobby that hosts a jazz set at midnight. I’m interested in the blur . That’s the .
NM: I say no to 99% of offers. If I say yes, it must have three pillars: sustainability (not just ecological, but cultural sustainability—will this matter in five years?), artistry (is the craft exceptional?), and surprise. For instance, my recent pop-up in Ibiza wasn’t just a party; it was an immersive theater piece about the Mediterranean diet. That is premium 2023. During our conversation, Millán outlined four non-negotiable trends dominating the best lifestyle and entertainment spheres this year: 1. Silent Cinema Dining “We are overstimulated. The new luxury is silence paired with a single, profound stimulus. I’ve hosted dinners where guests watch a 15-minute Buster Keaton film without sound, while eating a tasting menu inspired by the 1920s. Entertainment becomes meditation.” 2. The Third Space Revival “Offices are dead. Homes are suffocating. The premium 2023 lifestyle demands ‘third spaces’—membership clubs, bookshops with bars, laundromats that host poetry readings. The best entertainment is often unplanned, found in the transition between spaces.” 3. Analog Entertainment “We are seeing a flight to analog. Vinyl listening parties, typewriter speed-dating, hand-pulled print workshops. It’s not Luddism; it’s premium because it requires your presence . And presence is the most expensive thing you can give in 2023.” 4. The Regional Renaissance “The best lifestyle no longer means Paris or New York. It means a restored finca in Mallorca, a ryokan outside Kyoto, a converted granary in the Puglian countryside. Entertainment is following suit—look at the Korean small-screen renaissance or the Nigerian Afrobeats takeover. The XX Factor is global and local at once.” The “1 Interview” Legacy Why are industry watchers calling this the “1 interview” for Nuria Millán in 2023? Because she reveals her roadmap for the next 18 months. By the end of our talk, she hints at a limited-run streaming series—not a reality show, but a “slow television” documentary about artisans across the Mediterranean. Additionally, she is launching a premium 2023 membership app that does not allow screenshots or sharing, forcing users to experience content live and ephemerally. premiumbukkake 2023 nuria millan 1 interview xx best
“Entertainment has become a ghost,” she says, her voice low but intense. “We scroll past brilliance. My job—and the job of anyone in the best lifestyle space—is to make you stop. To make you feel the gravity of a moment.” As our interview concludes, Nuria leaves us with a final thought on why her approach resonates so deeply in 2023. Nuria Millán (NM): (Laughs) It’s flattering, but also
NM: The double X. It stands for two things. First, —moving seamlessly between genres, mediums, and disciplines. Second, feminine-forward without being exclusive. The best lifestyle and entertainment in 2023 is being redefined by women, non-binary creators, and anyone who thinks laterally. It’s bold, unapologetic, and sensory. For example, the best entertainment this year isn’t
“In 2023, premium means you have edited your life,” Nuria says, adjusting a sculptural cuff on her wrist. “It means choosing one brilliant piece of entertainment over ten mediocre ones. It means valuing your time as the ultimate luxury.”