Marketing began 12 months prior with cryptic teasers on New Year's Day. A "Summer Sizzle" reel dropped in July. A Halloween costume collaboration launched in October. By December, the film is in the "rewatch and analysis" phase, supported by director commentary tracks.
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The film is released globally on a Thursday at 12:00 AM UTC. Servers are prepped for full 24-hour streaming. Simultaneously, a 24-hour "watch party" live stream plays on a FAST channel with chat interaction. Marketing began 12 months prior with cryptic teasers