In prestige indies and TV, mature women thrive. In the Marvel/DC/Disney franchise machine, they are still reduced to "the mentor," "the queen," or "the one who dies in act one to motivate the hero." We need a $200 million action film where a 65-year-old woman is the lead, no super-soldier serum required.
The problem was twofold.
When Book Club (2018) – a comedy about four 60-something women reading Fifty Shades of Grey – grossed over $100 million globally on a $10 million budget, the industry finally did the math. When Ticket to Paradise (2022) – a rom-com starring Julia Roberts (55) and George Clooney – succeeded, the lesson was unavoidable: older audiences want to see their peers falling in love, getting into trouble, and living .
Cinema was predominantly written, directed, and financed by men who understood female value as inextricable from youth and sexual availability. A 55-year-old man was "distinguished." A 55-year-old woman was "past her prime."
For every Licorice Pizza (25-year-old man with a 15-year-old girl—controversial for different reasons), there are still persistent on-screen pairings of 55-year-old men with 30-year-old women. The reverse—a 55-year-old woman with a 35-year-old man—is still treated as a quirky indie plot, not a normal reality.