To succeed, every piece of social media content you produce must answer one question: "Can someone use this to solve a problem at their job tomorrow?"
On July 10th, 2023 (the morning after the Threads launch), Alex changed tactics. Instead of "We launched a product," Alex posted: "We launched a product that flopped on Day 1. Here are the 3 A/B tests we ran to save it (saves below)."
For the uninitiated, that string—23 07 09, or July 9th, 2023—represents the single most significant inflection point for social media content since the introduction of the TikTok algorithm in 2020. What happened on that week fundamentally rewired the relationship between what you post and where you will be in five years.
