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According to a 2023 survey by CareerBuilder, , and 57% have found content that caused them not to hire a candidate. Conversely, 47% have found content that convinced them to hire someone.

A resume tells people what you say you can do. Social media shows them what you actually know. OnlyFans.2023.Dainty.Wilder.Teaches.Sky.Bri.To....

The most successful professionals use social media content to build a curated authenticity. They show the human behind the title without showing the liability. In 2020, a EMT/firefighter posted a TikTok video inside the ambulance station. It was funny, authentic, and showed camaraderie. However, it violated patient privacy laws (HIPAA). He was fired within 48 hours. His "authentic" content destroyed his career trajectory because he prioritized entertainment over ethics. According to a 2023 survey by CareerBuilder, ,

This article explores the symbiotic—and often dangerous—relationship between what you post and where you end up professionally. In the traditional model, you controlled the narrative. You polished a PDF resume and handed it over. Today, a recruiter will likely Google your name before they open that document. Social media shows them what you actually know

The gap between being hired and being ghosted often comes down to one variable: the strategic alignment between social media content and goals.