If you have typed the sequence into a search engine, you are likely standing at a crossroads. You are either looking at a specific deadline (November 22nd), analyzing analytics from a specific drop date (November 24th, 2022), or trying to decode a career roadmap that bridges the gap between where you were two years ago and where you need to be in the next twelve months.
By late 2022, the average attention span had dropped below 60 seconds. Vertical video stopped being a "feature" and became the default language of the internet. manyvids 24 11 22 georgina gee and klara devine better
[Button: Calculate My Creator Salary Now] If you have typed the sequence into a
A professional video content creator does not work for a platform; they work across an ecosystem. If you are entering this career now (in 2024), you must treat TikTok, YouTube Shorts, Instagram Reels, and even LinkedIn Video as distribution channels, not your employer. Vertical video stopped being a "feature" and became
In 2022, creators who relied solely on YouTube AdSense or TikTok’s Creator Fund got crushed. By November 22 of that year, many mid-tier creators reported a 40-50% drop in RPM (Revenue Per Mille).
In the weeks prior, the tech industry saw massive layoffs (Meta, Twitter, Amazon). For creators, this was terrifying. Ad revenue dried up. Suddenly, the "easy money" of the pandemic boom was over.