Mai Ly Pennyshow Close And Personal With Pr !!link!!

She leaves us with this final thought:

mai ly pennyshow close and personal with pr, intimate PR strategy, micro-events, journalist relations, anti-press release movement.

Mai Ly explains: "A traditional PR stunt costs a million dollars to reach a million people, but you speak to no one. My Pennyshow costs very little, but I speak directly to ten people who will change my career forever." mai ly pennyshow close and personal with pr

Mai Ly smiles. "That is the power of getting close and personal. You don't push a story. You invite people to stand inside it." Critics might argue that the Pennyshow doesn't scale. They are right. But Mai Ly argues that traditional PR doesn't work anymore.

Enter and her groundbreaking concept, the Pennyshow . She leaves us with this final thought: mai

By James Hartley, Senior Media Correspondent

For journalists tired of the grind, and for PR pros tired of shouting into the void, Mai Ly’s door is open—but only for ten people at a time. Are you ready to get close and personal? The next Pennyshow is invitation only. But Mai Ly is watching. She always is. "That is the power of getting close and personal

The concept was born out of frustration. After years of sending pitch emails that vanished into the void of journalists’ inboxes, Mai Ly realized that the media landscape had become a shouting match. She abandoned the press release entirely. Instead, she launched the : a hyper-exclusive, off-the-record, salon-style gathering.