Local [better]

Now, flip the script. Spend that same $100 at a local bookstore, a neighborhood hardware store, or a family-owned diner. According to the Local Multiplier Effect (popularized by the American Independent Business Alliance), stays in the community.

Use technology to find local. Apps like Nextdoor connect you to neighbors, not advertisers. Google Maps allows you to filter by "locally owned." Social media algorithms can be trained to show you farmer's market schedules and downtown street fairs. Now, flip the script

So, the next time you reach for your wallet, ask yourself: Am I fueling a faceless algorithm, or am I fueling my neighbor’s dream? a neighborhood hardware store