Letspostit - Abby Mccoy - The Music Video Shoot... Work -

If you’ve scrolled through your feed recently, you’ve likely seen the teasers: neon lights, a chaotic film set, and Abby McCoy laughing while holding a clapperboard covered in sticky notes. The official title floating around the industry is simply "LetsPostIt - Abby McCoy - The Music Video Shoot..." —an ellipsis that promises more than just a final cut. It promises a story.

In the golden age of digital content, the line between a "music video" and a "viral moment" has never been thinner. Yet, every so often, a project comes along that doesn't just cross that line—it erases it entirely. Enter the collaboration between rising star Abby McCoy and the innovative digital platform LetsPostIt . LetsPostIt - Abby McCoy - The Music Video Shoot...

Instead of throwing away the 15,000 sticky notes, the team decided to auction them. Each note—whether it said "I miss my dog" or "You should call your mother" —was sold as an NFT and a physical artifact. 100% of the proceeds went to a mental health nonprofit focused on digital wellness. If you’ve scrolled through your feed recently, you’ve

Are you featured in the video? Do you have a sticky note on Abby’s wall? Post your memory using #LetsPostItAbby. Your screenshot might be featured in the director’s cut. In the golden age of digital content, the