A product is bought to be used. It has to satisfy certain criteria, not only functional, but also psychological and aesthetic. Good design emphasizes the usefulness of a product while disregarding anything that could possibly detract from it.
In the world of industrial design, few names command as much respect as Dieter Rams . For over four decades, Rams shaped the Braun brand into a global icon of modernism. His legacy, however, is not just a collection of radios, shavers, and calculators; it is a philosophy summed up in a simple, powerful German phrase: "Weniger, aber besser" — or in English, "Less, but better." less but better dieter rams pdf
Nothing must be arbitrary or left to chance. Care and accuracy in the design process show respect towards the consumer. A product is bought to be used
It avoids being fashionable and consequently never appears antiquated. Unlike fashionable design, it lasts many years—even in today’s throwaway society. In the world of industrial design, few names
Products fulfilling a purpose are like tools. They are neither decorative objects nor works of art. Their design should be neutral and restrained, leaving room for the user’s self-expression.