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Ben Nadel at Scotch On The Rock (SOTR) 2010 (London) with: John Whish and Kev McCabe
Ben Nadel at Scotch On The Rock (SOTR) 2010 (London) with: John Whish Kev McCabe

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We are moving from an "Attention Economy" to an "Intention Economy." Tools like Letterboxd (for movies) and Goodreads (for books) are rising because audiences need filters. The AI recommendation algorithm is failing; we want human taste.

This democratization is the single most significant change in the history of entertainment content. A teenager in Ohio can produce a horror series on YouTube that rivals the tension of The Conjuring . A chef in Chicago can host a cooking show on Twitch that garners more live viewers than a daytime cable network. Hegre.24.03.01.Lust.Art.Sex.By.Jil.And.Jul.XXX....

This shift is bleeding into long-form media. Notice how modern Netflix originals now feel like extended TikToks? Quick cuts, loud sound mixing, and exposition delivered at a breakneck speed. Popular media is adapting to the attention span that short-form content created. Behind the art is the spreadsheet. The business model of entertainment content has collapsed and reformed. The "Streaming Wars" (Netflix vs. Disney+ vs. Max vs. Peacock) have turned into a bloodbath. The old model was simple: cable subscription. The new model is fragmented. We are moving from an "Attention Economy" to

However, paradoxically, this fragmentation has also created rapid-fire monoculture. Because algorithms favor high-engagement patterns, niche content can explode into global popularity overnight. Consider the Sea Shanty trend of 2021 or the Hawk Tuah girl of 2024. These artifacts of entertainment content are not produced by Hollywood; they are produced by users, amplified by algorithms, and then absorbed by popular media as news cycles. Why is modern entertainment content so addictive? The answer lies in the science of variable rewards. Platforms like Netflix and Hulu removed the pain point of waiting. The "Next Episode" autoplay feature is a masterstroke of behavioral psychology. It eliminates the friction of decision-making, turning a three-hour movie marathon into a seamless flow state. A teenager in Ohio can produce a horror

Shows like Squid Game (Korea), Elite (Spain), and Bridgerton (color-blind casting) have proven that diversity is not just a moral imperative; it is a financial goldmine. Squid Game became Netflix’s biggest series ever because global audiences realized that compelling entertainment content transcends language.

I believe in love. I believe in compassion. I believe in human rights. I believe that we can afford to give more of these gifts to the world around us because it costs us nothing to be decent and kind and understanding. And, I want you to know that when you land on this site, you are accepted for who you are, no matter how you identify, what truths you live, or whatever kind of goofy shit makes you feel alive! Rock on with your bad self!
Ben Nadel
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