To create compelling content about India, look for the Jugaad —the clever, frugal, innovative fix. Look for the chaos of a wedding, the silence of a dawn Aarti on the Ganges, and the simple joy of a first monsoon rain hitting dry earth.

In a typical urban Mumbai or Delhi apartment, you will find a smart speaker playing back a Carnatic classical music rendition or a bhajan. The living room might feature a minimalist, Scandinavian sofa, but it is adorned with Kanjivaram silk cushions and a Tanjore painting of a deity on the wall.

Urban Indians are decolonizing their wellness routines. They are swapping protein shakes for Ashwagandha root powder, trading melatonin gummies for Chamomile tea infused with Tulsi (Holy Basil), and practicing Pranayama (breathwork) for managing corporate anxiety.

A typical lifestyle routine involves balancing the "heavy" (fried, spicy) with the "light" (digestives). For every samosa consumed, there is an ajwain (carom seed) chaser or a glass of chaas (buttermilk).