But now that you know, look closer. Look at boarding pass. Look at the 'e' in easyJet. Notice how the curve of the letter mimics the curve of an aircraft wing. Notice how the soft terminal of the 't' feels like a soft landing.
If you have flown with easyJet recently, you might have noticed something different. It wasn't just the familiar orange livery or the efficiency of the boarding process. It was the text. easyjet rounded book font new
For nearly two decades, easyJet relied on a standard, aggressive sans-serif font—usually a modified version of or Arial . Why? Because low-cost carriers historically used typography that screamed efficiency. Sharp lines suggest speed, precision, and no-nonsense budgeting. But now that you know, look closer
Next time you are waiting at Luton or Gatwick, take a screenshot of the app. Appreciate the craft. Because sometimes, the biggest innovations in aviation aren't the engines or the seats; they are the shape of the letter 'o'. Notice how the curve of the letter mimics
| Feature | Old Font (Sharp Sans) | | | :--- | :--- | :--- | | Letter 'e' | Sharp terminal at the top right. | Blunted, curved terminal. | | Letter 'a' | Teardrop bowl with a straight stem. | Circular bowl with a curved stem. | | Letter 'y' | Straight, sharp descender. | Curved, hook-like descender. | | Number '1' | A straight line with a base serif. | A simple line or curved hook. | | Overall Vibe | "Hurry up, we are boarding." | "Take your time, grab a coffee." | Implementing "The New easyJet" You will see this font in three major touchpoints right now: 1. The Boarding Pass (Digital & Paper) Look at the gate number and seat assignment. The old version used all-caps aggressive text. The new version uses Title Case in Rounded Book. The 'g' and 'j' now have elegant, curved tails. This reduces the "militaristic" feel of airport security queues. 2. The In-Flight Menu (easyJet Cafe) Perhaps the most commercial application. "easyJet Rounded Book" makes the panini sound more appetizing. The description of the sandwich is no longer cramped; it uses generous leading (line spacing) and soft curves that mimic the shape of a plate. 3. The Aircraft Interior (Decals) Inside the cabin, above the windows (e.g., "Fasten Seat Belt"), the font is now rounded. This is brilliant ergonomic design. When a passenger is tilted at a 30-degree angle trying to sleep, a rounded 'S' is much easier to recognize peripherally than a sharp one. How to Identify the "Rounded Book" Font in the Wild If you are a designer or a branding nerd, you might want to identify specifically which typeface easyJet is using.
Look at your boarding pass. Look at the in-flight safety card. Look at the "Welcome to Barcelona" message on the overhead screen. The sharp, angular, undeniably corporate edges are gone. In their place is something softer, friendlier, and distinctly... plump .