Chola Sales Leap Exclusive __exclusive__ ⚡ [ COMPLETE ]

Traditionally, NBFCs treat every loan application as a silo. Chola changed the game by creating a points-based system for borrowers. If a customer pays their EMI on time for six months, they accrue "Chola Miles," which translate into reduced processing fees or lower interest rates on the next loan.

"We realized that the interest rate sensitivity in rural Tirunelveli is vastly different from urban Chennai," a senior product head told us. "By localizing pricing authority, we increased conversion rates by 34% in Q2 alone." chola sales leap exclusive

Today, in a , we pull back the curtain on Chennai-based Murugappa Group flagship, Cholamandalam Investment and Finance Company (Chola). While the broader market grappled with inflationary pressures and rising interest rates, Chola has reported a staggering 47% jump in disbursements for the second quarter of FY24. Traditionally, NBFCs treat every loan application as a silo

By: Senior Business Correspondent Dateline: October 26, 2023 "We realized that the interest rate sensitivity in

This "feet-on-street" expansion saw Chola add over 2,500 new collection and sales agents in semi-urban regions, directly targeting the underserved "Bharat" market. In the past, NBFCs were notorious for paper-heavy processes. The Chola Sales Leap Exclusive reveals a massive tech overhaul: The "Chola Instant" platform.